Driven by the best business practices of Social Media (an office in the U.K, and in San Francisco), we realize that even the most engaging brands can be a flickering light under the bushel basket with a need to be revealed. Traditional PR firms (and their media plans) have fallen by the wayside (along with many of the media outlets that they would have tried to pitch for story or product placement) due to declining ad sales and lack of a clear vision in their client marketing plans for leveraging Social Media.

Since so many PR firms fail to understand the power of Social Media, it’s applications, and measurability, Social Media is making traditional PR obsolete. In traditional PR, for instance, a magazine story may get placed in a national magazine, and then the buzz flares and dies. At Media415, the story and awareness never stops for your brand: the targeted content spreads, aggregates, and creates viral buzz that when unleashed, brings new customers, awareness and sometimes even strategic partners and opportunities. Build your customer base at the grassroots, and experience brand growth authentically. The recipe is simple: plant your Social Media garden and then prune it, love it, water it, and watch it flourish. You need to know where to link, what content is sticky, what your members want from a content perspective, and then customize and target the best way to deliver that content.